Atlanta Gift Basketier
For over two decades, this family-owned company has been weaving stories of delight: one gift basket at a time. However, despite their passion and dedication to excellence, their digital presence fails to reflect the beauty and the quality of their gift baskets. How might we revitalize their online presence and bring their story to life in the digital realm?
01
Research & Testing
We started by evaluating the current state of the site through conducting heuristic evaluations and identifying pain points and user habits with usability testing. We conducted a thorough competitive analysis to identify industry-standard structures that could be effectively integrated into our platform.
02
Ideation
Leveraging the data we collected, we engaged in ideation sessions to devise innovative solutions that not only streamline the user journey but also enhance the brand's presence and identity. These strategies ensure a more cohesive and engaging experience for users, ultimately strengthening brand loyalty and recognition.
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03
Wireframes
We meticulously designed the app to enhance navigability, incorporating intuitive signage to clearly indicate categories and user flow. We also integrated highly desired features such as user reviews, express checkout, and advanced search functionality.
04
We are pleased with the final product, yet we remain committed to continuous iteration and enhancement, incorporating elements that further modernize and refine the website, ensuring that the platform evolves to meet the ever-changing needs and expectations of our users.
